As dealerships jockey for position in the highly competitive automotive retail industry, many have not yet adopted the latest data driven solutions available to dealers – in particular, solutions that deliver near-real time defection insights. Defection insights that are integrated into a dealership’s customer relationship management system can help retailers streamline their sales processes, improve a customer’s car-buying experience and enhance the impact of sales training initiatives. Here Eric DeMont, Global Product Director for Dealership Solutions at Urban Science, a leading automotive consultancy and technology firm, explains how dealers can leverage defection insights to increase close rates and decrease defection and drive share.