Car manufacturers (i.e., OEMs – Original Equipment Manufacturers) and insurers have been cooperating to bring OEM-branded insurance propositions to customers for many years; nevertheless, they have not managed to fully untap the value of their collaboration yet. They need to alter the current paradigm by searching for a better common ground. Reinsurers can help by allowing for scalability across multiple markets, supporting innovation via risk transfer, and bringing unique tools and insights through advanced risk assessment.