At NADA 2025, host Emma Hancock speaks with BCG Managing Director & Partner Amir Kolton as he shares how dealers can harness AI to tackle today’s biggest challenges and prepare for what’s next. Discover which dealership functions are being transformed by AI and learn how smarter tech leads to better inventory, pricing, and customer engagement. Read their US Dealer Survey: https://www.bcg.com/publications/2025/steering-us-auto-dealers-toward-profitable-future