In The Driver's Seat

Insights from NADA 2025: Experian VP on helping dealers win in a data-driven automotive market

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February 13, 2025 05:26 PM

After NADA 2025, host Emma Hancock speaks with Experian’s VP of Product Management, Erik Hjermstad. He reveals how dealers can leverage data-driven insights to refine marketing strategies, improve customer retention, and gain a competitive edge in 2025. Learn how AI, first-party data, and predictive analytics are shaping the future of automotive sales.

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