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Drive dealership success and transform shopper experience with digital retailing

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October 23, 2023 01:00 PM

Digital retailing offers the automotive industry many benefits. In a new Cox Automotive study, 90% of dealers said digital retailing has positively impacted at least one area of their business. And 93% of consumers said digital retailing saves them time. But most consumers aren’t comfortable completing their purchase online, so they finish in person at the dealership. And when they get there, they end up repeating many of the steps they’ve already taken online. This repetition diminishes their time savings and detracts from the consumer’s overall satisfaction with the dealership.

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