Dealership marketing: Navigating automotive advertising in a post-pandemic world

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, dealers face a growing array of challenges. To provide some clarity, Automotive News asked three industry insiders – John DeMarco from Experian Automotive, Rosie O’Meara from GroundTruth and Tara Rego from Spectrum Reach – for their takes on various aspects of automotive marketing in a post-pandemic world.