Bring social reputation together as part of big-picture marketing

In marketing, it’s really easy to fixate on one piece of your strategy. Maybe it’s the piece you find the most fun, or the one that has always performed well, or the one that needs the most help in the moment. There is no problem with occasionally focusing on one area that needs a little push, but thinking of your marketing as separate pieces over the long term can sabotage a cohesive strategy.