Automotive loyalty in the wake of the COVID-19 recession

With auto sales forecast to decline as a result of the nationwide shutdown due to the coronavirus disease 2019 (COVID-19) outbreak, the automotive industry is set to be impacted at levels unseen since the 2008 recession. Examining the events surrounding the 2008 recession may provide valuable insights about how the upcoming downturn will develop. By identifying the length and essential factors of the recovery, we can better determine what awaits the automotive industry and why this recovery could face more challenges than in 2008.