Sponsored

5 trends shaping the auto industry's approach to a new normal

KK
By:
Kyle Keogh
TZ
By:
Thomais Zaremba
SC
By:
Search, Consumer Insights, Automotive
|
May 13, 2020 04:00 AM
Kyle Kyle KeoghIndustry Director, Automotive at Google
Thomais Saremba google Thomais ZarembaIndustry Director, Automotive at Google

Automotive brands looking to position themselves for recovery will need to adapt to faster industry cycles and shorter planning horizons. They’ll also need to prioritize initiatives that are best aligned with where the industry is headed, such as operationalizing home delivery or further digitizing the automotive purchase process. To help auto marketers prepare for what’s ahead, we’ve identified five key trends to keep in mind.

Staying current is easy with newsletters delivered straight to your inbox.