![](https://crain-crain-prod.web.arc-cdn.net/resizer/v2/XV74Y73CBBEUFNZKXGLZHFPDWQ.jpg?auth=f645b8907f47c2074c232db437373b7dc9cf89d6388f196fd735bea2390c134d&width=800&height=800)
![](https://crain-crain-prod.web.arc-cdn.net/resizer/v2/NGNUUYISSNCF3IL2UXX3SPVYTY.png?auth=2252e3325f92a767b4a37fd6e50960b6b29d06b6ee9fd0fd5d28d52bcdd27e3a&width=800&height=800)
Automotive brands looking to position themselves for recovery will need to adapt to faster industry cycles and shorter planning horizons. They’ll also need to prioritize initiatives that are best aligned with where the industry is headed, such as operationalizing home delivery or further digitizing the automotive purchase process. To help auto marketers prepare for what’s ahead, we’ve identified five key trends to keep in mind.