Sales

Silicon Valley rebuffs Tesla amid sales slide on aging models, new rivals and Elon Musk's social media activism

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Other than the Cybertruck, Tesla’s lineup is aging. “That bloom is off the rose,” says Brian Maas, president of the California New Car Dealers Association. (LAURENCE ILIFF)
September 15, 2024 10:00 AM

Car buyers in Silicon Valley, where Tesla was born, are turning away from the brand as its models grow stale, EV competition heats up and the liberal majority there rebuffs CEO Elon Musk's rightward political shift, according to industry analysts and the most recent vehicle registration data.

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