CategorySales

Mazda's complicated journey to premium

"I think it is fairly tough for a brand to go upscale. That's not to say it can't be done. But I do think it's quite challenging to change the brand perception."Jessica Caldwell, Edmunds. (AUTOMOTIVE NEWS ILLUSTRATION)
Author
LI
By:
Laurence Iliff
June 30, 2019 04:00 AM

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