Sales

Juicy deals dry up

In April, 0 percent loans accounted for 86 percent of sales at Land Rover, maker of the Ranger Rover Sport HSE, top, and 41 percent of sales at Ram, above, which offers the 1 500 Classic.
May 11, 2020 04:00 AM

When analysts were expecting new-vehicle sales to crater by as much as 80 percent in April, automakers piled on 0 percent financing deals for up to 84 months, sending overall incentives to record levels. But with sales coming in stronger than expected — and further normalizing in early May — some automakers are pulling back on their best deals.

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