Mini, dealers weigh how best to compete in truck-crazy market

Michael Peyton, head of Mini of the Americas, says the brand is exploring “flexible formats that make sense for the market opportunity.”

Urvaksh Karkaria

November 08, 2021 05:00 AM

PALM SPRINGS, Calif. — Mini, a small purveyor of compact cars, is figuring out how to thrive in the land of the giants.

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