How Rivian ticked off its fan base

Scaringe: Broke customer trust (BLOOMBERG)

March 07, 2022 05:00 AM

It's Rivian's turn in the penalty box after sharply raising prices for its R1T pickup and R1S SUV in response to soaring supply chain costs.

Featured Stories

Moving production back to U.S. because of tariffs easier said than done, suppliers say

Moving production back to U.S. because of tariffs easier said than done, suppliers say

Why U.S. EV makers Tesla, Rivian and Lucid aren’t immune to Trump’s tariffs

Why U.S. EV makers Tesla, Rivian and Lucid aren’t immune to Trump’s tariffs

Japan sighs, Korea sweats after Trump’s tariff talk to Congress

Japan sighs, Korea sweats after Trump’s tariff talk to Congress

Dealerships seek certainty amid Trump tariffs exemption

Dealerships seek certainty amid Trump tariffs exemption

Latest News

VW may avoid 25% Trump tariff, but BMW and others face trade levy

NADA urges VW Group to revisit Scout’s direct-sales plan in letter

Live updates on tariffs: Auto industry weighs options after 1-month exemption

DARCARS reaches settlement following allegations of deceptive practices

Staying current is easy with newsletters delivered straight to your inbox.

See More in Sales

February auto sales dip slightly, but consumer spending is up

Hyundai, Kia set 5th straight record sales in February; Ford, Toyota, Honda deliveries fall

Daily 5 report for Feb. 25: Good new cars under $30,000? Consumer Reports comes to the rescue

Market gets bounce from hybrids, light trucks to start 2025; SAAR slips below 16 million in January

Staying current is easy with newsletters delivered straight to your inbox.