Sales

Genesis' delayed relaunch back on track with new crossovers, upcoming EV

The 2021 GV80, left, and redesigned G80 (not pictured) were expected to boost sales last year until they were delayed. The 2022 GV70 is a new compact crossover that carries big expectations for the second half of 2021. The 2022 G70 compact, right, will complete the freshening of the brand's three sedans. (AUTOMOTIVE NEWS ILLUSTRATION)
January 18, 2021 05:00 AM

LOS ANGELES — One year ago, Genesis was throwing a big party in Miami to show off its first crossover for the U.S. market, the GV80. The upstart Korean luxury brand was also previewing a Super Bowl ad featuring celebrity couple John Legend and Chrissy Teigen and targeting established brands with a new marketing theme, "Young Luxury."

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