Ford works overtime to get Mach-E rollout right

Patrick Anderson and Olivia Leigh dyed their hair to match their Mustang Mach-E. Anderson said Ford mostly did a good job communicating about the order.

Michael Martinez

April 25, 2021 04:00 AM

DETROIT — After the bungled launch of the 2020 Explorer, Ford Motor Co. executives made clear that the automaker couldn't afford to stumble with its next round of high-profile vehicles, including the Mustang Mach-E electric crossover. Now, officials are going the extra mile to make the Detroit 3's first serious challenger to Tesla's electric vehicles a success.

Featured Stories

Here’s our list of the 2025 top 100 dealership groups in used-vehicle sales

Here’s our list of the 2025 top 100 dealership groups in used-vehicle sales

Column: Dealership groups on top 100 list gear up for potential used-vehicle demand surge

Column: Dealership groups on top 100 list gear up for potential used-vehicle demand surge

Tesla to delay U.S. launch of affordable EV, a lower-cost Model Y, report says

Tesla to delay U.S. launch of affordable EV, a lower-cost Model Y, report says

How Baxter Auto Group trained service technicians to keep the AC inside

How Baxter Auto Group trained service technicians to keep the AC inside

Latest News

Read the Automotive News Digital Edition for April 21

Japan looks to auto safety regulations for deal with Trump, report says

Tesla to delay U.S. launch of affordable EV, a lower-cost Model Y, report says

Ford halts shipments of U.S.-made vehicles to China amid tariffs, report says

Staying current is easy with newsletters delivered straight to your inbox.

See More in Sales

New-vehicle prices on track to rise by 5% by year-end; March may mark high point for sales, NADA economist says

Lexus looms in luxury sales champ BMW’s mirrors

Tariffs helped lift Q1 auto sales. How long can momentum last?

Stellantis: U.S. sales fall for 7th consecutive quarter

Staying current is easy with newsletters delivered straight to your inbox.