Ford Bronco customers spend big on accessories

“We went in with a mindset early on that we wanted customers to be able to accessorize and personalize their vehicles from Day 1 and integrate it into the payment of the vehicle”Eric Cin, Ford’s global director of vehicle personalization, accessories and licensing

September 03, 2022 04:00 AM

When customers buy a Bronco from Steve Olliges' Team Ford dealership in Las Vegas, they normally spend an additional $4,000 to $5,000 outfitting their off-roaders with light kits, tube doors and other accessories.

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