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Elon Musk political shift seeks new Tesla buyers, analyst says

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Tesla CEO Elon Musk is shifting the brand's image from liberal California to red-state Texas. One analyst says that effort could open an untapped market for the EV maker.
LI
By:
Laurence Iliff
June 02, 2023 05:00 PM

Tesla CEO Elon Musk's decision to host the presidential announcement of Florida Gov. Ron DeSantis on Twitter was marred by technical glitches and relatively few listeners for the audio-only format. Analysts suggested it was bad for DeSantis, bad for Twitter and bad for Musk.

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