BMW sales exec Nota takes aim at Mercedes, shares views on EVs

Pieter Nota is one of the rare executives from outside the car industry to land a top job at a German automaker. After nearly 30 years at consumer giants Unilever, Beiersdorf and Philips, the Dutch manager started at BMW a year ago as head of sales at the namesake brand. He has his hands full as competition for leadership in the premium sector intensifies and the shift toward electrified, connected and autonomous cars accelerates. He discussed these challenges and more with Automotive News Europe Correspondent Andrea Malan.