Retail

Volvo CEO determined to shake up vehicle ownership model

Volvo CEO Hakan Samuelsson
“There is a very big misconception that the dealers are going to be told, ‘You guys can drop dead. We don’t need you anymore.’ That is absolutely wrong,” Volvo CEO Hakan Samuelsson said.
May 14, 2019 12:53 PM

GOTHENBURG -- Volvo CEO Hakan Samuelsson believes the industry needs to change the way it brings its products to customers. That is why the automaker debuted its Care by Volvo subscription service in 2017 and last year its stand-alone Volvo Car Mobility unit launched M, a new brand that will expand the company’s global mobility operations.

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