Retail

Ford and Tesla boast high brand loyalty rates, but do they attract buyers?

September 28, 2022 04:48 PM

Mainstream and luxury leaders in brand loyalty

Luxury Brands

Tesla
 
67.0%
Mercedes-Benz
 
50.9%
BMW
 
48.8%
Lexus
 
47.7%
Lincoln
 
47.6%
Luxury
 
45.7%
Cadillac
 
45.6%
Porsche
 
42.4%
Volvo
 
40.5%
Rivlan
 
39.1%
Acura
 
37.2%
Audi
 
37.1%
Genesis
 
35.3%
Infiniti
 
31.0%
Alfa Romeo
 
30.5%
Maserati
 
29.8%
Land Rover
 
26.8%
Polestar
 
23.4%
Jaguar
 
16.5%
Karma
 
12.5%
Lucid
 
5.6%

Mainstream Brands

Ford
 
59.6%
Toyota
 
57.2%
Subaru
 
55.0%
Chevrolet
 
54.9%
Hyundai
 
54.7%
Kia
 
53.8%
Mainstream
 
51.4%
Nissan
 
49.6%
Honda
 
49.1%
Jeep
 
47.4%
Mitsubishi
 
45.4%
Gmc
 
45.2%
Mazda
 
44.7%
Volkswagen
 
43.7%
Ram
 
37.4%
Buick
 
34.8%
Mini
 
32.4%
Dodge
 
22.2%
Chrysler
 
21.8%
Fiat
 
2.9%
SOURCE: S&P Global Mobility

When it comes to brand loyalty, a recent study shows mainstream brand Ford and luxury brand Tesla are the most successful.

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