Mainstream and luxury leaders in brand loyalty
Luxury Brands
Tesla |
|
67.0% |
Mercedes-Benz |
|
50.9% |
BMW |
|
48.8% |
Lexus |
|
47.7% |
Lincoln |
|
47.6% |
Luxury |
|
45.7% |
Cadillac |
|
45.6% |
Porsche |
|
42.4% |
Volvo |
|
40.5% |
Rivlan |
|
39.1% |
Acura |
|
37.2% |
Audi |
|
37.1% |
Genesis |
|
35.3% |
Infiniti |
|
31.0% |
Alfa Romeo |
|
30.5% |
Maserati |
|
29.8% |
Land Rover |
|
26.8% |
Polestar |
|
23.4% |
Jaguar |
|
16.5% |
Karma |
|
12.5% |
Lucid |
|
5.6% |
Mainstream Brands
Ford |
|
59.6% |
Toyota |
|
57.2% |
Subaru |
|
55.0% |
Chevrolet |
|
54.9% |
Hyundai |
|
54.7% |
Kia |
|
53.8% |
Mainstream |
|
51.4% |
Nissan |
|
49.6% |
Honda |
|
49.1% |
Jeep |
|
47.4% |
Mitsubishi |
|
45.4% |
Gmc |
|
45.2% |
Mazda |
|
44.7% |
Volkswagen |
|
43.7% |
Ram |
|
37.4% |
Buick |
|
34.8% |
Mini |
|
32.4% |
Dodge |
|
22.2% |
Chrysler |
|
21.8% |
Fiat |
|
2.9% |
SOURCE: S&P Global Mobility
When it comes to brand loyalty, a recent study shows mainstream brand Ford and luxury brand Tesla are the most successful.