Nissan: Dealer bonus program drives Q1 U.S. sales into positive territory

Nissan store in Southfield, Michigan — Nissan experienced strong demand for affordable sedans in the first quarter as well as a tariff-related "feeding frenzy." (DAVID PHILLIPS/AUTOMOTIVE NEWS)

April 01, 2025 05:58 PM

Nissan Group kick started 2025 in high gear, powered by a dealer bonus program, strong demand for affordable sedans and what an executive called a tariff-related “feeding frenzy.”

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