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Rivian, admitting broken trust with customers, rolls back price hike after backlash

Rivian launched its first model in September, the electric R1T pickup.
Rivian launched its first vehicle in September, the electric R1T pickup. (BLOOMBERG/Bloomberg)
Fw
By:
From wire reports
March 03, 2022 03:32 PM

Rivian Automotive Inc. rolled back price hikes on EVs booked before March 1 on Thursday, days after facing backlash from customers following a 20 percent price hike.

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