Nissan primes the EV pump

Nissan EV — Aditya Jairaj, Nissan North America senior director of EV strategy and transformation, said the complimentary service will reassure owners their EV is well maintained while creating "customer touch points" for dealers.

November 23, 2022 11:00 AM

With its new Ariya electric crossover cruising toward American shores, Nissan Motor Co. has unveiled a program to smoothen EV adoption and prime the sales pump.

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