Nissan dealers are embracing its buy-at-home tool

The Nissan@Home digital tool allows customers to shop for vehicles, schedule test drives, complete purchase paperwork and take delivery without having to visit a dealership. (AUTOMOTIVE NEWS ILLUSTRATION)

January 24, 2022 05:00 AM

When Nissan launched its online shopping platform last spring it ran into resistance from retailers, many of whom viewed the program as a factory butting into their business.

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