Mercedes retools U.S. dealer ops to 'right-size,' enhance field support

Mercedes-Benz' 383 U.S. dealers are being organized into three groups — Air, Land and Sea — based on throughput, with each group assigned a Mercedes sales, aftermarket and service team. (DAVID PHILLIPS/AUTOMOTIVE NEWS)

June 03, 2022 06:00 PM

Mercedes-Benz is transforming its product focus — going all-electric and further upmarket. But the luxury brand is also rethinking how it supports its U.S. retail network.

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