Retail

GM's China brand Baojun attempts a major makeover

Baojun
Employees work on Baojun RS-5 cars at a final assembly plant operated by General Motors and its local joint-venture partners in Liuzhou, China. (REUTERS)
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By:
YILEI SUN and NORIHIKO SHIROUZU
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By:
Reuters
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April 17, 2019 01:35 PM

BEIJING -- By many measures, General Motors' China brand Baojun has been an exceptional success story, growing at breakneck speed by selling low-cost no-frills vehicles in smaller cities and rural areas.

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