GM, Cruise demand Ford drop 'BlueCruise' name for hands-free driving

By:

JOE WHITE

By:

Reuters

July 24, 2021 11:08 AM

DETROIT -- General Motors and its Cruise automated driving subsidiary said early Saturday they have asked a U.S. federal court to stop Ford Motor Co. from using the name "BlueCruise" to market its hands-free driving technology.

Featured Stories

Audi Q5, targeted by Trump’s tariffs, sees prices increase by thousands with redesign

Can Xterra’s return help save Nissan again?

VinFast to close company stores in California, rely entirely on dealers in U.S.

With eye on China, U.S. Department of Transportation kicks off autonomous-driving push

Latest News

Inside the unorthodox marketing plans for Slate, a Jeff Bezos-backed EV

Slate Auto shows bare-bones, 2-door EV pickup that converts into 5-seat crossover

Sonic Automotive Q1 net income up on cyber insurance payout, but 2025 guidance adjusted for tariffs

Live updates on tariffs: Hyundai’s tariff task force

Staying current is easy with newsletters delivered straight to your inbox.

See More in Retail

Sonic Automotive Q1 net income up on cyber insurance payout, but 2025 guidance adjusted for tariffs

In the face of tariffs, Group 1 makes plans to be nimble

Lithia CEO Bryan DeBoer unfazed by tariffs, says dealership inventory, service and parts positioned well

Lithia net income up 28% in Q1 to $211.2 million

Staying current is easy with newsletters delivered straight to your inbox.