Retail

Dealers' choice: GM's CarBravo platform or existing CPO program?

GM’s CarBravo platform will allow dealerships to sell certified used vehicles of any brand. But they must choose between CarBravo and GM’s CPO program. They can’t use both.
GM’s CarBravo platform will allow dealerships to sell certified used vehicles of any brand. But they must choose between CarBravo and GM’s CPO program. They can’t use both. (AUTOMOTIVE NEWS ILLUSTRATION)
February 13, 2022 05:00 AM

General Motors' new CarBravo platform allows dealerships to sell certified used vehicles of all makes online, but it also replaces GM's traditional certified pre-owned program for stores that choose to use it. Other automakers are likely to follow the strategy, one expert says.

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