Ford offers some on Bronco waitlist $2,500 to buy something else

Ford Bronco — The offer is Ford's latest attempt to appease buyers as it struggles to keep up with demand for the off-road SUV, which went on sale in 2021.

January 24, 2023 05:32 PM

DETROIT — Ford Motor Co. is attempting to clear a backlog of unfulfilled Bronco orders by offering some people on the waiting list a $2,500 discount if they switch to a lower-priced trim or another nameplate altogether.

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