Subscribe
Retail

Ford F-150 is most desirable electric pickup, survey finds

Ford Rouge-MAIN_i.jpg
One year after Ford confirmed construction of the Rouge EV Center in Dearborn, Mich., the first Ford F-150 Lightning pre-production units begin leaving the factory. The pre-production model is shown here.
MM
By:
Michael Martinez
November 19, 2021 03:04 PM

DETROIT — Score one for the legacy automakers.

Featured Stories

Pre-tariff stampede delivers double-digit retail gains in March
Pre-tariff stampede delivers double-digit retail gains in March
Top 150 dealership groups continue to grow strategically and consolidate the industry
Top 150 dealership groups continue to grow strategically and consolidate the industry
Here’s our list of the 2025 Top 150 dealership groups
Here’s our list of the 2025 Top 150 dealership groups
Detroit 3 executives press Trump to temper tariffs as deadline approaches
Detroit 3 executives press Trump to temper tariffs as deadline approaches

Latest News

VW’s new brand guru will have to fix marketing ‘chaos’
VW, Stellantis, Ford among 13 automakers fined $495M in Europe by antitrust regulators
Ford electrifies its bestseller — the Puma — to give a crucial lift to EV share
Congress Conversations: A live talk on auto tariffs and trade, 2 p.m. EDT on April 3
Staying current is easy with newsletters delivered straight to your inbox.

See More in Retail

Classic car importers, parts dealers engulfed in tariff confusion
Tekion targets service department with new AI automation tool
Pre-tariff stampede delivers double-digit retail gains in March
Live talk today at noon: Top 150 Dealership Groups and automotive retail
Staying current is easy with newsletters delivered straight to your inbox.