Dealerships explore chat options instead of lead forms

Dealerships say live communication allows them to engage with customers as they shop rather than trying to follow up. — Dealerships say live communication allows them to engage with customers as they shop rather than trying to follow up. (AUTOMOTIVE NEWS ILLUSTRATION)

Lindsay VanHulle

May 08, 2021 04:00 AM

Customers browsing inventory aren't met with a traditional lead form on Rydell Auto Center of Grand Forks' website.

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