Retail

Why consumer distrust of dealerships runs high

Sticker price at car dealership
The rapid rise of new-vehicle prices during and after the pandemic has sidelined millions of potential buyers, leaving them frustrated and angry as their dream of new-vehicle ownership moved out of reach. (DAVID PHILLIPS/AUTOMOTIVE NEWS)
March 06, 2024 03:57 PM

There is a gap between perception and reality when it comes to dealership pricing and financing, according to the KPA 2024 Dealership Trust Survey. But the survey by the dealership safety and compliance firm still reveals dealerships have work to do to gain consumers' confidence.

Staying current is easy with newsletters delivered straight to your inbox.