Retail

‘Car Wars' study finds ongoing CUV push will squeeze profits

Cars Wars Murphy
John Murphy presented the "Car Wars" report to the Automotive Press Association in Detroit on Wednesday.  (NICOLAS DOMBI)
June 12, 2019 05:00 PM

DETROIT — Product saturation within automakers' current and future crossover offerings is leading to increased competition and profitability levels at or below those of sedans, while also leaving dealers short of entry-level new vehicles to sell, according to Bank of America Merrill Lynch's annual "Cars Wars" study of the U.S. product pipeline.

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