AI a ‘game changer’ in bid to boost customer service at dealerships

From left, Automotive News Canada Digital and Mobile Editor Greg Layson, moderates a panel featuring Alan Bird, president of SCI Lease Corp, John Currado, president of taq Automotive Intelligence, and Grant Simons, vice-president and head of RBC Automotive Finance at the Automotive News Canada Congress in Toronto on Feb. 13, 2025. (PAWELEC PHOTO INC.)

February 21, 2025 02:08 PM

Artificial Intelligence has the potential to revolutionize the car-purchasing process, but technology can’t replace the customer relationship, said panelists at the Automotive News Canada Congress.

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