Retail

Coming hybrids will boost Subaru, new council chair says

Jay Keras, chairman of the 2025 Subaru National Retailers Advisory Council
Jay Keras, the new chairman of the Subaru National Retailers Advisory Council, said the Japanese brand’s new products are arriving at the right time. (Jim Keras Automotive Group)
January 23, 2025 11:00 AM

With a hybrid Forester set to launch early this year and an expected hybrid version of a redesigned Outback also waiting in the wings, Subaru dealers are poised to expand on the sales success they have enjoyed for nearly 30 months as their inventory levels improved, the incoming chairman of the Japanese brand’s dealer council said.

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