Automotive retail legend Jim Ziegler dies at 78

A group of four people at an automotive event. — Jennifer Briggs and Bobbie Herron found a legendary mentor in Jim Ziegler as they made their way in the auto retail industry. From left are Briggs, Jim Ziegler, Herron and Debbie Ziegler. (COURTESY OF THE ZIEGLER FAMILY)

March 04, 2025 11:00 AM

His friendship inspired a loyalty that warranted a 3 a.m. road trip from Michigan to Georgia. Jennifer Briggs and Bobbie Herron were ready to keep their word to longtime friend Jim Ziegler.

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