Car dealership sales productivity ‘stuck in a rut’

Young woman and her Mom sit across desk from car dealership salesperson handing over keys to a new car. — Todd Szott says his dealership group won't sacrifice personal sales for productivity. Pictured customer Olivia Apfel takes delivery of her new Mustang Mach-E with her mom, Michelle Apfel, from salesperson Vernon Davis at Szott Ford in Holly, Mich. (COURTESY OF TODD SZOTT)

February 03, 2025 12:00 PM

During the COVID-19 pandemic, Szott Auto Group saw salesperson productivity jump 50 percent, as the average salesperson sold about 15 vehicles per month.

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