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Cox study finds new-vehicle buyer satisfaction reached all-time high in 2024

New-car buyers surveyed by Cox Automotive for its 2024 Car Buyer Journey study gave the shopping and purchase experience its highest marks ever.
The study found that shoppers experienced less “sticker shock” over car prices and felt more positive about the selection of vehicles to choose from. (BLOOMBERG)
CM
By:
C.J. Moore
January 08, 2025 07:59 PM

Digital tools that integrate online and in-dealership activities more seamlessly are driving record highs in new-vehicle buyer satisfaction, according to Cox Automotive’s latest Car Buyer Journey study.

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