The automotive industry is transforming as customer expectations shift toward vehicle longevity, appearance, and ease of maintenance. To enhance satisfaction and profitability, dealerships can implement a ceramic coating program in the service drive. Ceramic coatings offer long-lasting paint protection and benefits that appeal to both customers and dealerships. This whitepaper explains why ECP’s Platinum Ceramic Protectant™ program is vital for boosting profitability, improving retention, and standing out in a competitive market.
