AUTOMOTIVE NEWS WEBINAR

On-Demand Recording Now Available!


              




KEY FINDINGS FROM THE ANNUAL COX AUTOMOTIVE CAR BUYER JOURNEY STUDY  
 
  
In this webinar, Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, will provide the first look at the findings from the company’s 15th Annual Car Buyer Journey Study, a project led by her and her team. You'll gain a deep understanding of the key trends shaping consumer behaviors in the car-buying process and learn how to leverage these insights to enhance consumer satisfaction and drive business growth. Through detailed explanations of what the stats and trends in the report mean, along with practical examples, Ton will explain how to implement effective strategies that address the needs and preferences of today’s car buyers.

 ATTEND THIS WEBINAR TO LEARN ABOUT: 


-  Gain insights into the wants, needs, preferences and priorities of today's in-market auto
shoppers.


- Learn why satisfaction with new-car purchases and dealer experiences has increased and why
satisfaction for used-car purchases is leveling off.


- Understand why use of and satisfaction with omnichannel experiences continues to rise and the
effects of providing a seamless, mostly digital process.


- Identify opportunities to capture more incremental revenue and understand the benefits of
providing an exceptional customer experience.
 
   
Speakers: 
  
Vanessa Ton
Vanessa Ton
Senior Manager of Research and Market Intelligence
Cox Automotive
Emma Hancock
Emma Hancock
Moderator
Automotive News
Presented by:





   
 
 
 
 
   

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