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Editorials

In our opinion: No quick fix for Nissan, Infiniti woes

Infiniti Canada is changing its focus away from stand-alone dealerships.
Infiniti is letting some retailers co-locate with Nissan stores. Combining back-office and service operations across both brands lowers overhead and increases sales per rooftop in a bid to lift profitability. (FILE PHOTO)
EB
By:
Editorial Board
December 10, 2024 06:24 PM

News that longtime Nissan and later Stellantis executive Christian Meunier would return to lead Nissan Motor Co.’s Americas business starting next month should be welcome among the automaker’s struggling U.S. Nissan and Infiniti dealers, but one thing is certain: Meunier will have to be creative to extricate the automaker from its current morass.

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