Not digital retailing, it's modern retailing

“Dealers need to think about, ‘What problem do I want to solve, and what data do I need to solve it?’?” Ron Frey said during the Automotive News Retail Forum: NADA. (JOE WILSSENS)

February 17, 2020 12:10 AM

Transacting vehicles online isn't the future of auto retail — it's the present, says Ron Frey, industry consultant and former CDK Global Inc. executive.

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