Nissan to drop technology pitch

Dan Banister, left, of Banister Nissan of Chesapeake, in Virginia, and Tyler Slade of Tim Dahle Nissan Southtowne in South Jordan, Utah, greet Nissan Division Vice President Judy Wheeler. (JOE WILSSENS)

Urvaksh Karkaria

February 16, 2020 01:59 AM

Nissan has concluded that positioning itself as a technology brand is no longer working.

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