Genesis: The hits just keep on coming

Genesis has finally solidified itself as a bona fide luxury brand in the U.S. In 2022, surging demand for hot new products — including two electric vehicles and a new flagship sedan — as well as the opening of two standalone stores and 14 percent growth in a market forecast to be down 8 percent helped secure Genesis' entry into the upscale faction the brand has been fighting to join since its arrival in the U.S. in 2016.