‘Being bossy ... is really important'

Speakers on the “What Women Want: A Perspective on the Automotive Industry” panel Saturday were, left to right: Janet Barnard, Cox Automotive; Lisa Myers Borches, Carter Myers Automotive; Hannah Gearhard, Northwood University; and Lori Wittman, Cox Automotive. (JOE WILSSENS)

February 17, 2020 02:05 AM

Liza Myers Borches, CEO of Carter Myers Automotive, was mistaken for a spouse of a dealer, not a dealer herself, when she went to a baseball game with an automaker.

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