Balance technology with human factor, panel says

From left, Abigail Kampmann, CEO of Principle Auto; David Hult, CEO of Asbury Automotive Group; and Erich Gail, CEO of Cardinale Group of Cos.; talk digital retailing opportunities at the Automotive News Retail Forum: NADA. Whether selling to 18-year-olds or 88-year-olds, Hult said, “you really have to meet them on their terms.” (JOE WILSSENS)

February 16, 2020 12:42 AM

The advancement of digital retailing will be a great opportunity for dealerships to tailor the customer experience and keep up with online upstarts such as Carvana, a panel of dealers said Friday.

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