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Tariffs to strike top of the market with import-heavy luxe brands targeted

Audi’s Mexico plant is home to production of the Q5 crossover.
Audi’s Mexico plant is home to production of the Q5 crossover. The U.S. is a major growth market for the brand, and tariffs present a threat to that. (AUDI)
March 27, 2025 04:42 PM

The U.S. luxury vehicle market held its own during the COVID-19 pandemic and chronic chip shortage but appears primed for disruption by the latest industry headwind: President Donald Trump’s 25 percent tariffs on vehicles built outside the U.S.

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