Genesis names Amy Marentic as new CMO after Drew Slaven’s quick exit

A front-side view of a silver Genesis GV70 EV during road testing — Genesis recorded 75,003 vehicle sales in 2024, up 8.4 percent year-over-year, A GV70 is shown. (GENESIS)

ES

By:

E.J. Schultz, Ad Age

March 17, 2025 05:45 PM

Genesis Motor America has hired consumer analytics and consulting firm Circana executive Amy Marentic as its new CMO as Hyundai’s luxury brand looks to continue sales momentum and market share gains in the luxury segment. Marentic replaces Drew Slaven, who left the company in January after joining as CMO in March 2024.

Featured Stories

Can Xterra’s return help save Nissan again?

Can Xterra’s return help save Nissan again?

Tech of yesterday underpins today’s EVs

Tech of yesterday underpins today’s EVs

Hyundai launches tariff task force, shifts some Mexico output to the U.S.

Hyundai launches tariff task force, shifts some Mexico output to the U.S.

Smallest Jeep is rare bright spot for Stellantis amid sales struggles

Smallest Jeep is rare bright spot for Stellantis amid sales struggles

Latest News

Sonic Automotive Q1 net income up on cyber insurance payout, but 2025 guidance adjusted for tariffs

In the face of tariffs, Group 1 makes plans to be nimble

Can Xterra’s return help save Nissan again?

China automakers unfurl red carpet for influencers, media

Staying current is easy with newsletters delivered straight to your inbox.

See More in Genesis

Hyundai warns U.S. dealers of possible price hikes amid 25% tariffs

Genesis names Amy Marentic as new CMO after Drew Slaven’s quick exit

Genesis goes electric-only in Europe — temporarily — as hybrids gain in importance

Genesis dealer council leader: Stylish product lineup, new retail facilities continue to elevate the brand

Staying current is easy with newsletters delivered straight to your inbox.