Daily 5 report for Jan. 31: Cadillac EV marketing takes a deep dive into drivers’ lifestyles. Literally

Cadillac customers’ social tendencies sparked a marketing campaign that debuted this week for the new Escalade IQ. (CADILLAC)

January 31, 2025 08:30 PM

Welcome to the Daily 5 report for Friday, Jan. 31.

Featured Stories

Trump to give 1-month tariff exemption to USMCA-compliant automakers

Trump to give 1-month tariff exemption to USMCA-compliant automakers

Automakers face tough choice: Absorb tariffs or pass them on?

Automakers face tough choice: Absorb tariffs or pass them on?

‘We’re going to have to play hardball’: Unifor president says Canadian auto will survive trade war, but in for a fight

‘We’re going to have to play hardball’: Unifor president says Canadian auto will survive trade war, but in for a fight

How the new Trump tariffs change the trade landscape

How the new Trump tariffs change the trade landscape

Latest News

Tariffs buck 60 years of growing North American auto trade

Tariffs could ‘wipe out’ Detroit 3 profits, disrupt virtually all automakers

How the new Trump tariffs change the trade landscape

Automakers face tough choice: Absorb tariffs or pass them on?

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See More in Cadillac

Daily 5 report for Jan. 31: Cadillac EV marketing takes a deep dive into drivers’ lifestyles. Literally

Behind Cadillac’s first campaign with new ad agency and its approach to EV marketing

How Cadillac will ‘capture customers’ hearts and minds in Europe’

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